27 February, 2020
Volvo launches four new trucks by stacking them on top of each
other in spectacular film - complete with President on top
Volvo Trucks' latest launch film has
reached new heights. To demonstrate the power and strength of its four new
vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its
four new trucks on top of one another. Adding to that, they stood president
Roger Alm on top.
the truck industry, releasing one truck is a huge project. But releasing four
at the same time is almost unheard of. When renewing the entire range of heavy
duty trucks, Volvo Trucks went for a different approach.
unusual film is set in the dead of night and starts by showing the truck tower
as a huge monolith glowing in the distance. As it moves forward, we see wolves
in the foreground and catch a glimpse of the FMX driver. As the film reaches
its climax, complete with smoke and lighting effects, we see that the man
standing on top of the truck tower is actually Volvo Trucks' president Roger
to see the film "Volvo Trucks - The Tower feat. Roger Alm"
release of the film comes one day ahead of the official launch of the heavy
duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and
Volvo FMX. The four trucks represent about two thirds of Volvo Trucks'
is our biggest launch ever at Volvo Trucks. They will have a huge impact on our
customers' profitability and ability to compete both for business and the best
drivers. I´m used to being on top of things, but for me, shooting the truck
tower was definitely an unusual day at work. And let's just say I have a
certain respect for heights. I´m a down to earth guy", said Roger Alm,
president of Volvo Trucks.
film was shot in late 2019 on a testing ground outside Volvo's hometown of
Gothenburg, Sweden. Both the truck tower and the majority of the visual effects
are real, including the smoke and lights, which a behind-the-scenes film
took about a month to design and build the tower and make sure it was safe to
drive. Essentially, this was made possible thanks to the sturdy construction
truck, Volvo FMX, and its new 38-tonne bogie being able to carry the weight of
the others. But it also required a steady speed and course, accomplished by the
Volvo Dynamic Steering technology and a skilled truck driver", said Markus
Wikström, engineer at Volvo Trucks and part of the engineering team behind the
to see the behind the scenes film
For more information, please visit the
Volvo Trucks website and social media channels:
Volvo Trucks provides
complete transport solutions for professional and demanding customers, offering
a full range of medium to heavy duty trucks. Customer support is secured via a
global network of dealers with 2,100 service points in more than 130 countries.
Volvo trucks are assembled in 14 countries across the globe. In 2019
approximately 131,000 Volvo trucks were delivered worldwide. Volvo Trucks is
part of Volvo Group, one of the world's leading manufacturers of trucks, buses,
construction equipment and marine and industrial engines. The Volvo Group also
provides complete solutions for financing and service. Volvo Trucks´ work is
based on the core values of quality, safety and environmental care.
Source: Volvo Trucks